I've always been fascinated by the "why" behind design. Not just what looks good, but why a customer clicks, stays, or scrolls past. At Intuit, I'm the primary designer across paid and organic social, using fast, low-cost organic testing to inform paid strategy at scale. That same curiosity has carried me from leading digital campaigns for Neiman Marcus and Bergdorf Goodman to bringing data-driven strategy to the startup ModeSens, always chasing the next thing to learn about what actually moves people.